The Destin Chamber of Commerce has announced the end of ‘Paddle at the Park’ after a 12-year run, citing declining participation and logistical challenges.

• The paddleboard event, originally created to attract tourists and promote the sport in partnership with local manufacturer BOTE, drew nearly 175 participants in its early years.

However, after being canceled in 2020 due to COVID-19, attendance never recovered, with only 52 paddlers participating in 2024.

“This was not an easy decision for the board of directors,” said Jenni Brunson, Chairman of the Board. “During the years, this event became a staple of our community. We are thankful for the outstanding partners and sponsors who contributed to its success.”

• Brunson added that after considering the ongoing decline in participants, “the value to continue wasn’t there for our sponsors, our partners, and the chamber.”

The event required significant organization and volunteer support, which became difficult to justify with the reduced participation levels, according to the Chamber.

“It’s sad to see it go,” said Shane Moody, President and CEO of the Chamber. “But sometimes organizations such as ours have to look at the things we are doing, evaluate the value those events are bringing to the business community, and make decisions based on that evaluation.”

The Chamber indicated that discussions are underway about creating a new experience to replace the event.

Despite the cancellation, the Destin Chamber affirmed it will continue its mission of “Advocating for Businesses, Strengthening our Community.”