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Black Rifle Coffee Company to open Niceville location

Black Rifle Coffee Company is coming to Niceville, Fl. In an announcement on social media, the franchise stated that they are looking for an August 2021 opening. “We are excited […]

Black Rifle Coffee Company is coming to Niceville, Fl.

In an announcement on social media, the franchise stated that they are looking for an August 2021 opening.

“We are excited to announce our Niceville, FL store opening,” said BRCC Niceville in a statement. “We are looking forward to bringing America’s Best Coffee to the Emerald Coast!”

The Niceville storefront is owned and operated by Jarret Johnson (former NFL linebacker) and Charlie Keebaugh, and will be located at:

510 W. John Sims Parkway
Niceville, FL 32578

Black Rifle Coffee Company is a veteran-owned coffee company with an incredible following. The company was founded in 2014 and reportedly did $80 million in revenue in 2019.

The company has gone from direct-to-consumer orders to opening more brick and mortar locations across the county.

“We develop our explosive roast profiles with the same mission focus we learned as military members serving this great country and are committed to supporting veterans, law enforcement, and first responders,” writes BRCC on their website. “With every purchase you make, we give back.”

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Community Comments

“I wonder what Captain Mike Imm had to say about this. Who got his start on the super Sea catch with captain Eric.”
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“Are slips available now? 70' powerboat with 19' beam?”
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“Awesome catch Capt and crew.. Respect from an Orange Beach Charter Capt.”
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“You are a Biden Baby also a vegan I would guess. I have been fishing for 44 yrs, have the up most respect for Mother Ocean and Her bounty. It...”
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“500 lb bluefin tuna sold for $800,000 in Tokyo in Jan2024. That makes this fish worth over $1.4 million. Who is going to get paid?”
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“You’re speculating so you can whine. So inbecoming.”
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“I love Fishing. This is An Amazing accomplishment. Congrats to the capt'n and crew for bringing in this haul. To the Tree Hugger: I just feel sad for you.....its okay...”
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“Wah tree hugger”
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